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◆ AI insights · included with Pro

AI-powered insights you can audit.

Every week, epiphanies reads your real store metrics and writes a short, prioritized briefing — what to restock, what to reorder, where margin is thin, and why. Because it works from your actual numbers, every insight traces back to a figure you can verify.

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AI explains your numbers — it doesn't invent them
This week · AI briefing AI-generated
🔴 2 stockouts are losing sales nowAtlas Hoodie (Black/L), Field Mug — out 3+ daysact now
🟢 Reorder 5 SKUs this weekProjected to stock out within lead time$34k
Thin margin: 3 SKUs to reviewBelow your 8% floor after returns< 8%
Suggested transfersMove slow stock to where it sells4 moves
Grounded in your data · every line links to its source✓ auditable
How it works

Your numbers first. The narration second.

The analytics engines compute your figures. The AI's only job is to read them, prioritize, and explain — never to calculate.

1

Engines compute

Forecasts, profit, alerts and transfers are calculated by deterministic models from your Shopify data.

2

AI reads the results

The model is handed only your computed figures as input — it isn't asked to do the math.

3

It prioritizes & explains

You get a short, ranked briefing in plain language: what matters most this week, and why.

4

You verify any line

Every insight links back to the underlying number, so you can check the source in one click.

Trust, not a black box

How it stays accurate

Three safeguards keep every briefing grounded in your real data — the difference between AI you can act on and AI you have to second-guess.

Grounded

The model only ever sees your already-computed figures — profit, forecasts, alerts, transfers. It can't reference a SKU or a number that isn't in your data.

Validated

Generated insights are checked, and anything referencing a SKU not in your store is discarded — an anti-hallucination guard enforced by automated tests.

Labeled

Every report is marked AI-generated or rule-based. If AI is ever unavailable, you get a deterministic summary instead — never a blank screen.

Explainable by design

Built on models that show their work.

The forecasting underneath the AI uses proven statistical models — not a black box. You can see exactly why each number came out the way it did, which is what makes the briefing on top of it trustworthy.

  • Seasonal demand modeled with Holt-Winters
  • Slow and intermittent movers handled with Croston's method
  • Reorder points and stockout dates you can trace to inputs
  • Profit from your real cost-per-item — not just revenue
Why this reorder? · Atlas Hoodie
Avg weekly demand42 units
ModelHolt-Winters (seasonal)
Supplier lead time18 days
On hand · in transit96 · 0
Projected stockoutin 16 days
Suggested reorder120 units
Straight talk

What our AI does — and what it won't claim

We'd rather be the tool you trust than the one that overpromises. Here's the honest line.

What it does
  • Explains your numbers in plain language
  • Prioritizes your week — stockouts, reorders, thin margins
  • Traces every insight back to a figure you can verify
  • Forecasts demand with proven statistical models
What it won't claim
  • That AI calculates your profit — the engines do
  • "Machine-learning" forecasting we don't use
  • That you'll never run out of stock
  • To make the decision for you — it informs it
Good to know

Frequently asked

Does the AI calculate my profit or forecasts? +

No. Your profit, forecasts, alerts and transfers are computed by deterministic engines from your Shopify data. The AI reads those finished figures and writes them up — it never does the math itself.

How do I know it isn't making things up? +

Every insight is validated against your real data, and anything referencing a SKU not in your store is discarded automatically. Each briefing is labeled, and every line links back to the number it came from so you can check it.

What happens if the AI is unavailable? +

You still get your briefing — it falls back to a deterministic, rule-based summary of the same priorities. You never hit a blank screen.

Which plan includes AI insights? +

AI insights are included with Pro, alongside forecasting, net profit, and multi-location transfers.

Get your first AI briefing this week.

Install epiphanies, sync your store, and let the numbers explain themselves.

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